Hajme Sabz art group is answering this question: The public information about the contemporary art is not satisfactory and most of the people merely accept the kind of art which simply shows the nature and landscape. Specializations and conceptualization of the language of painting, and its acceptance by the community demands educational programs and the great artists support from governmental systems especially universities, in order to attract public to artistic mood of the day. Despite its fifty-year history, the contemporary art in Iran hasn't found its place in public lives and this matter needs a special worldview and attitude from artists and statesmen to attract the public's attention toward this field. Due to this issue, one of the most successful experiences of this festival has been the public welcome of the villagers. After three years of continuous presence in outdoors of Iran's villages, out of galleries, museums and universities, the art in the village festival has had a great influence in the people's lives especially children and teenagers. This festival has caused the families to institutionalize their view toward art and artistic activities and also to confirm their relationship with great artists as an essential matter in this society (villages in which Hajme Sabz art group has performed their programs). ..................... چرا جشنواره هنر در روستا؟